BBI Healthcare Sample at the Virgin London Marathon 2013
This year BBI Healthcare had the fantastic opportunity of sampling within the Virgin London Marathon registration bags. Over 40,000 runners brave enough to take part this year each received a free sample of our GlucoTabs in their runner’s goody bag. This sampling gave BBI Healthcare the opportunity to get their product into the hands of consumers from their target market. GlucoTabs sales have responded well to previous smaller sampling activities so the London Marathon was too good an opportunity to pass by.
GlucoTabs, simply a measured dose of fast acting glucose provide a great way of boosting performance and stamina levels before and during exercise, and come in two fruity flavors.
Alongside goody bag sampling, BBI had the chance to randomly select team members to run on the day in aid of local cancer charity, Tenovus. A great opportunity to raise money for this hugely worthwhile cause and also the chance of a life time for runners Gillian Sangster (Site Compliance Manager) and James Steggles (Commercial Manager) from BBI’s Dundee and Kent offices plus Eric Havenga (Facilities Management Associate) who flew in from the Cape Town office to run the marathon!
The event was hugely successful and our runners enjoyed every hard hitting mile of the marathon. ‘This has to be one of the best days of my life so far!’ stated Eric (pictured) straight after he had received his medal ‘Throughout the whole marathon route, the support and atmosphere of the spectators was amazing!’
Each runner did incredibly well and managed to raise nearly £600 in the process. Throughout the BBI Group everyone has shown their support and admiration for these three runners and they are extremely proud of what Gillian, Eric and James have accomplished.